COLES Eastlands staff have taken the icy plunge after raising $30,000 to help FightMND.
On 10 June Coles Eastlands staged its own version of the MCG’s famous Big Freeze, with store manager Rob Townsend and nine department mangers braving the cold water for the cause.
Coles stores across the state have been raising vital funds by selling beanies and by donating a portion of sales of Australian pork products to the Big Freeze 8 campaign.
“Our team is extremely passionate about raising money for FightMND and there’s always a bit of excitement each time the new Big Freeze beanies come out,” Mr Townsend said.
“I can’t thank our customers enough for supporting the cause by buying a beanie or Coles brand pork.
“Coles has been proudly raising funds for FightMND over the past five years, but we know the job is not done yet until we find a cure for this debilitating disease.”
Coles Eastland alone has already raised more than $30,000, with donations to close at the end of June.
“When we first set our target of $20,000 we thought that was a bit ambitious and the fact that we are now over $30,000 is just incredible,” Mr Townsend said.
Menzies Institute MND researcher Tracey Dickson thanked Mr Townsend and the local community for getting behind FightMND.
“There is still so much to learn about MND and it’s really inspiring to see the community, particularly here in Hobart, get behind the FightMND Big Freeze campaign each year,” she said.
“Whether you’ve bravely put your hand up to be dunked with ice water like Rob and his team has, or just by buying a beanie or pork product at Coles, everyone in the community can play a part in helping us find better treatments and ultimately a cure.”
The Big Freeze 8 beanie is now available for $25. All funds raised at Coles will be directed to FightMND and will be invested in cutting-edge research projects focused on fast-tracking new MND treatments and driving discoveries towards a cure.